CHAMPIONING YOUR IDEAS AT WORK: BECOMING YOUR OWN BEST ADVOCATE
with Dr. John Daly
November 14, 2019, 9:00 AM - 4:00 PM
$475 (US) per person

Holiday Inn Crowne Plaza
2712 Southwest Freeway Houston, TX 77098
713-523-8448

REGISTER »
Book by Dr. John Daly
Book by Dr. John Daly

CHAMPIONING YOUR IDEAS AT WORK: BECOMING YOUR OWN BEST ADVOCATE

 
Ideas matter. Innovations can change the future of companies. But in any organization, having good ideas is never enough. Those ideas also need to be “marketed” within companies. No matter what their functional role, executives and managers must regularly sell ideas to decision-makers, peers, and subordinates. In this highly interactive program, you’ll learn what it takes to successfully advocate your ideas. Successful advocates know how important it is to clearly communicate their ideas, how their reputations shape how people respond to their ideas, how they need to build partnerships and alliances with others in getting ideas adopted, how they must “pre-sell” any idea long before formal meetings, and how to be persuasive and influential in meetings. We will discuss new research on each of those topics,  research that offers you interesting and surprising ways to champion innovations in your organization.

DR. JOHN DALY

 
Dr. John Daly is the Liddell Professor in the College of Communication, Distinguished Teaching Professor, and TCB Professor of Management at the University of Texas at Austin. He teaches graduate and undergraduate courses on topics such as interpersonal communication, organizational behavior, and advocacy and persuasion. He has won every major undergraduate teaching award at the University of Texas. He has published more than one hundred scholarly articles, and completed nine books, including, most recently, Advocacy: Championing Ideas and Influencing Others (Yale) as well as The SAGE Handbook of Interpersonal Communication. He has served as President of the National Communication Association and on the Board of Directors of the International Communication Association and the International Customer Service Association. His work has appeared in major popular outlets like the Washington Post, Wall Street Journal, New York Times. He has worked with Goldman Sachs, Morgan Stanley, Marriott, American Airlines, Roche, Amgen, Pfizer, Astra-Zeneca, State Farm, Kraft, ExxonMobil, Shell, Texas Instruments, UPS, FedEx-Kinkos, 3M, Dell, IBM, AT&T, USAA, Prudential, and Samsung, among many others.

TOPICS COVERED

 
Why Advocacy Matters
  • Why having a good idea is not enough, you also have to “market” that idea
Effectively Communicating Your Idea
  • Ways to organize your message to ensure memorability
  • How to frame ideas so they are persuasive
Building Credibility and Affinity
  • Why a personal brand matters; why the “brand name” of your team matters
  • Ways to discover and enhancing your brand name—shaping perceptions of trustworthiness, competence, and social effectiveness
Creating Partnerships
  • The value of narrative—how to successfully tell stories that are persuasive
Pre-selling—the more important the issue is, the more it needs “sold” before any formal meeting
  • Marketing your ideas internally—building the case for your idea
  • Understanding what motivates decision makers
  • Successfully handling objections
Influencing Skills
  • How to persuade decision-makers to “buy” your idea
  • Overcoming resistance to your idea

GUIDE TO PARTICIPANT SELECTION

 
Executive
LIMITED APPLICABILITY
Senior Managers
A GOOD FIT IF THE LEVEL OF MATERIAL IS APPROPRIATE
Managers & Emerging Leaders
PRIMARY TARGET AUDIENCE


REGISTER

 
CHAMPIONING YOUR IDEAS AT WORK: BECOMING YOUR OWN BEST ADVOCATE
with DR. JOHN DALY

November 14, 2019, 9:00 AM - 4:00 PM
$475 (US) per person
Holiday Inn Crowne Plaza
2712 Southwest Freeway Houston, TX 77098
713-523-8448
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