Spark Creativity and Increase Engagement with StorytellingJune 10, 2020 with Mitch Ditkoff
All business leaders worth their low-salt lunch, regardless of their industry, will agree on one thing – that innovation a key driver of their company’s success. What they don’t agree on is how to ensure that innovation actually happens. After 27 years of providing innovation services to some the world’s most forward thinking organizations, Mitch Ditkoff has discovered the holy grail of moving the “innovation needle”. Storytelling. Yes, storytelling – the skillful communication of personal narratives that change mindset, increase engagement, transfer knowledge, and spark commitment. Archimedes said that if he had a fulcrum, he could move the world. In the realm of innovation, storytelling is the fulcrum.