Session Outline

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Design Thinking for Problem Solving and Improving Profitability
with Dr. John Pourdehnad

Date: April 13, 2017
Session Time: 9:00 AM - 4:00 PM

Location Information:
Springfield Country Club
400 West Sproul Rd., Springfield, PA 19064
(610) 690-7600
Session Description
This seminar is designed to introduce a set of systems and design thinking concepts and principles that enable you to develop an understanding of complex situations to cope with the challenges of value migration in your organization. Using actual organizational experiences, participants will learn a new framework to create value through the design of great products, experiences and services. Specifically, designing an innovative business model that can successfully operate in diverse organizational contexts (simple, complicated and complex), each of which requires a different approach to planning, management, leadership and decision-making. In particular, participants will learn how to avoid solving wrong problems by integrating a systems thinking mindset with a design thinking methodology. Situation awareness, planning when forecasting is not possible, anticipation through pattern recognition and avoiding “strategic blindness” will be discussed.

An educator/consultant in the field of strategic management and change, using systems thinking as a worldview and design thinking as a methodology to solve complex interactive problems. He also holds a faculty appointment in the graduate studies program of Organizational Dynamics at the University of Pennsylvania. His career spans more than three decades working in management, consulting, education and research. He has held senior global management positions in industries including automotive, household appliances and hi-tech. As a scholar-practitioner he has consulted with large and small for-profit and not-for-profit organizations across many industries and with government agencies helping management and leadership teams develop strategic plans and transformational roadmaps.
Time Allocation - Topics
5%         What are the factors that give impetus for changing your thinking – The need for a paradigm shift -- Einstein told us we will need to use new ways of thinking to solve complex intractable problems.

10%         A Leader’s framework for decision making to address the volatility, uncertainty, complexity and ambiguity (VUCA) of the contemporary world

10%         Systems thinking: Thinking about the organization and the world through the concept of “system.” Understanding complexity generated by the complex interdependencies of systems in dynamic situations. Looking at the whole picture.

10%         Design thinking: a solution-based approach for complex problem solving and creating innovative business solutions. Specifically, designing a useful value proposition for the primary stakeholders.

15%         Implications of systems and design thinking on the triple bottom line of the organization with respect to performance

20%         Integrating systems and design thinking into your everyday thinking and behavior

30%         Experiential learning: Real world challenges
Guide to Participant Selection
1 indicates primary target audience.
2 indicates a good fit if the level of material is appropriate.
3 indicates (in the opinion of the institute and the faculty) very limited applicability.
Senior Executive
(Pres, Exec & Sr VP)
(VP & Gen'l Mgr)
Senior Managers
(Div & Reg. Mgrs)
Middle Managers
& Superintendents
Problem Identification, Selecting and Organizing Information, Analysis, Evaluating Alternative Solutions, Developing Specific Plans
Adaptability, Creativeness, Initiative, Judgment
Decision Making, Results Analysis, Evaluation

Introductory    Intermediate    Advanced
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