Nir Eyal is a leading thinker on the psychology of behavior change and human potential. His frameworks have helped millions build better habits, improve focus, and unlock greater agency in their work and lives. He previously taught at the Stanford Graduate School of Business and has worked with companies and leaders around the world to improve performance through better behavior design.

He is the author of the international bestsellers Hooked and Indistractable, which have sold over one million copies in more than thirty languages. His books have won multiple awards and have been recognized by Amazon and Goodreads as among the best business and personal development titles.

As a serial entrepreneur, Nir has started and sold several companies and now serves as an adviser and early investor to organizations that apply his work. For more than twenty-five years, he has worked side by side with his wife and business partner, Julie Li.