15 Minutes to Better Thinking: Practical Insights from Nir Eyal's "Hooked: How to Build Habit Forming Products" with Charles Good

In this book profile, we explore the science behind habit-forming products and how companies design digital experiences that keep us coming back again and again. Charles breaks down Eyal's powerful HOOK model—a four-step process of triggers, actions, variable rewards, and investments that explains why we can't seem to put our phones down.