15 Minutes to Better Thinking: Practical Insights from Robert Chialdini's book, "Influence" with Charles Good

In this book profile, we explore Cialdini's groundbreaking research on the psychology of persuasion, revealing the hidden triggers that shape our decisions every day. Charles breaks down the six universal principles of influence that marketers, salespeople, and others use to get us to say "yes" - often without us even realizing we're being manipulated.