LIDA CITROEN

Lida Citroen is an award-winning personal branding and reputation management expert and author of several best-selling books including Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation and Reputation 360: Creating Power Through Personal Branding.

In her engaging and informative programs, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, Fortune magazine, Bloomberg.com, Forbes.com and numerous other media outlets.