DR. IRIS FIRSTENBERG
Dr. Iris Firstenberg is an Adjunct Professor of Psychology, UCLA and Adjunct Professor of
Management at UCLA Anderson. She specializes in strategies for creative problem solving and
innovative thinking. Dr. Firstenberg also conducts seminars on creativity and innovation for a
wide cross-section of Fortune 500 organizations, including companies in aerospace, software,
automotive, healthcare, entertainment, defense, telecommunications, energy, financial services,
retail, and pharmaceuticals, as well as government agencies such as NASA. Her latest book,
Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future (John Wiley & Sons, 2014),
provides a practical framework to help organizations navigate in a world of uncertainty. Dr.
Firstenberg is the recipient of the 2002 UCLA Department of Psychology Faculty Distinguished
Teaching Award and the 2011 UCLA Extension Distinguished Teaching Award.