• How to clearly define and articulate what makes you distinct and valuable
• How to use AI to enhance clarity, consistency, and credibility in your brand
• How to translate your personal brand into daily actions that drive visibility and opportunity

In an economy where attention drives opportunity and credibility determines influence, your personal brand is one of your most valuable professional assets. Yet many leaders and high-potential professionals struggle to clearly articulate their value or consistently project it across digital and in-person environments. This program is designed to solve that challenge-strategically and practically.

In this interactive session, participants learn William Arruda's proven KNOW-SHOW-GROW framework and how to integrate AI as a powerful force multiplier throughout the personal branding process. Rather than replacing authenticity, AI is used to sharpen self-insight, refine messaging, and scale visibility-helping participants build a brand that is clear, credible, and consistent.

Through guided reflection, real feedback, and hands-on AI applications, participants clarify what differentiates them, translate that insight into a compelling personal narrative, and apply it across key professional touchpoints. The session emphasizes practical execution-ensuring participants leave with a focused plan they can implement immediately.

Participants walk away with a prioritized, AI-enabled action plan and a repeatable system to stay visible, influential, and top-of-mind-so their personal brand continues to create value long after the program ends.

• The six drivers of a strong personal brand (values, strengths, differentiators, purpose, goals)
• Guided self-reflection to uncover what truly differentiates you
• Using AI as a structured self-reflection and insight-generation coach

• Crafting a clear, compelling personal brand narrative
• Synthesizing feedback, performance input, and testimonials with AI
• Refining your personal brand statement and elevator pitch

• Digital-first branding and the cognitive biases that shape perception
• Strengthening your LinkedIn profile (headline, About section, visuals)
• Evaluating and improving your virtual presence

• Using AI to refine messaging, tone, and clarity
• Creating and curating content efficiently to stay visible
• Leveraging AI as a muse, editor, and content amplifier

William Arruda is an entrepreneur, speaker, and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry.

William was named by Global Gurus as the World's #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views.