THE POWER OF INSTINCT: THE NEW RULES OF PERSUASION IN BUSINESS AND LIFE
with Leslie Zane
with Leslie Zane
June 03, 2025, 11 AM - 12 PM Eastern Time
10 AM - 11 AM Central Time
8 AM - 9 AM Pacific Time
Complimentary for IMS Members
REGISTER »
10 AM - 11 AM Central Time
8 AM - 9 AM Pacific Time
Complimentary for IMS Members
VIRTUAL SESSION (1-HOUR)
REGISTER »
THE POWER OF INSTINCT: THE NEW RULES OF PERSUASION IN BUSINESS AND LIFE
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional wisdom, showing attendees how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. These connections dictate the decisions we make and cracks the code on how to influence it.
With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations
- Why finding new customers accelerates growth and relying on existing ones is a trap
- Why emotional stories are not enough to drive trial and long-term loyalty
LESLIE ZANE
An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term "Covid-stasis" forecasting the pandemic's lasting psychological and behavioral effects. Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States. Leslie is the foremost authority in the nation on harnessing the instinctive mind to accelerate decision making and business growth.
Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Field of Study: Personal Development
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Field of Study: Personal Development
PLEASE NOTE: All virtual programs are held using the Zoom web application. If you do not have Zoom, or if it is not approved for use in your organization, you can log in using your personal device (tablet or phone). If you would like to test Zoom to be sure it is working on your computer or portable device, you can do so by going to: https://zoom.us/test.
If your organization needs information for whitelisting Zoom you can find it by clicking here.
For more information regarding refund, complaint and program cancellation policies click here, or contact our corporate office at 775.322.8222. You may also view our NASBA Statement here.
WHAT WE DO
IMS REGIONS