Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional wisdom, showing attendees how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
Leslie Zane, an award-winning Fortune 500 brand consultant and behavioral expert, challenges conventional thinking by revealing how to unlock the power of the hidden brain—the realm where instinct takes the lead. By tapping into this subconscious network of connections, she demonstrates how to drive people to embrace your product, company, or vision. These unseen connections shape decisions and hold the key to influencing consumer behavior.
Guided by cutting-edge science and compelling stories from iconic brands like McDonald’s, Lululemon, the New York Yankees, and even Taylor Swift, you’ll discover:
- How to craft messages that build the strongest positive associations
- Why acquiring new customers fuels growth, while over-relying on existing ones can stall progress
- Why emotional storytelling alone isn’t enough to inspire trial or long-term loyalty
Prepare to decode the science of influence and transform how you drive brand success.
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Field of Study: Personal Development