DR. ROCH PARAYRE is a Senior Fellow in the Mack Center for Technological Innovation at the Wharton School, University of Pennsylvania. He teaches in executive education programs at the Wharton School, at CEDEP (at INSEAD) in France, and at the Cox School of Business at SMU in Dallas. He has consulted and given executive education seminars on 4 continents, on the topics of decision making, scenario planning, creativity and innovation, and strategy. Dr. Parayre is also Managing Director and a scenario planning expert with Decision Strategies International Inc. His client list includes 3Com, Abbott Laboratories, American Airlines, Brunswick Corporation, Cargill, Citgo, EDS, Johnson & Johnson, Lucent Technologies, Marathon Oil, MCI, Microsoft, Texas Instruments, and others. He was previously on the faculty at the Cox School of Business at SMU, where he won numerous MBA teaching awards. He holds a Ph.D. in business strategy from the University of British Columbia, a Master's degree in decision analysis from Stanford University and an undergraduate degree in operations research and mathematics from the University of Ottawa.