In this seminar, Dr. Krippendorff outlines how to overcome seven key barriers to driving innovation from inside of large corporations. Based on his upcoming book Change the World without Quitting your Job, his latest research involving more than 120 interviews with internal innovators, experts, and CEOs, and his analysis of the most transformative innovations of the last three decades, Dr. Krippendorff lays out a set of practical tools and frameworks for navigating the innovation journey. These include knowing what kinds of ideas your organization needs, navigating politics, securing funding, and scaling your idea. He draws from real-life examples like the evolution of the personal computer, Nike's launch of the FuelBand, and the team who convinced Microsoft to launch the Xbox.
Topics Covered
The barriers to internal innovation
Challenging the “entrepreneurial myth”
The path of history’s most transformative innovations
The most common frustrations and internal barriers to driving innovation
Knowing where to look
How to identify your company’s strategic orientation
Understanding your organization’s mission, vision, and strategy
Understanding what you can change and what you must retain
Designing a holistic business model that will disrupt your market without disrupting your organization
Political acumen: building a groundswell of support
Viewing politics as a design challenge rather than an obstacle
Your political “adoption curve”
Stakeholder analysis
Defining your contact strategy
Managing the messaging
Scaling your idea
The keys to scaling an idea from inside
Clarifying your purpose
Building the right team
Securing investment
Reducing organizational friction
Recap and Q&A
Dr. Kaihan Krippendorff
Dr. Kaihan Krippendorff is a strategist, speaker, consultant, and best-selling author of four books, most recently Outthink the Competition (John Wiley, 2012). A former consultant with McKinsey & Company, he now writes one of the most popular blogs on FastCompany.com, "Outthinkers", and is recognized expert on innovation, strategy, and creativity, appearing in key business media outlets including Fox Business, National Public Radio, Bloomberg Businessweek, Bloomberg Radio, and more.He has trained over 6,000 executives and entrepreneurs in his unique strategy approach, The Outthinker Process ®, and works with the leadership teams of a growing number of leading corporations including Microsoft, VMWare, Aetna, Johnson & Johnson, Citibank, L'Oreal, United Technologies, Kraft, and Experian to design innovative business strategies that produce new revenue, profits, and market share.A sought after keynote speaker, he is also a regular lecturer for Wharton Executive Education and for Harvard Business School Press as well as a guest faculty member for select business schools through the US and Latin America..
Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Participants will earn 3 CPE credits or 3 PDC credits
Field of Study: Personal Development
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