WHY WE SAY YES: THE HIDDEN FORCES OF PERSUASION

Humans, being social creatures, are naturally inclined to influence and persuade others. Dr. Zak's research and other studies have pinpointed a brain state known as "immersion," indicating when someone is being swayed towards taking a noticeable action.

This program delves into the neuroscience of persuasion, providing insights backed by neural data that shed light on the effectiveness of different communication approaches. It culminates in a structured 5-step method designed to engage your audience, compelling them to take action. Additionally, you will discover why storytelling is the key foundation for any persuasive discourse.

DR. PAUL ZAK

Dr. Paul J. Zak is a professor at Claremont Graduate University and is among the top 0.3% of most cited scientists. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea.

Besides his academic appointment, he is a four-time tech entrepreneur. In 2017, he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real time. It is used to improve entertainment, education, and advertising outcomes and monitor emotional wellness.

His most recent best-selling book is Immersion: The Science of the Extraordinary and the Source of Happiness. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, and ABC Evening News. His work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others.

Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Field of Study: Personal Development

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WHAT WE DO

SENIOR LEADERSHIP SERIES

HOW WE DO IT

L2 - ONLINE RESOURCES