Leslie Zane, an award-winning Fortune 500 brand consultant and behavioral expert, challenges conventional thinking by revealing how to unlock the power of the hidden brain—the realm where instinct takes the lead. By tapping into this subconscious network of connections, she demonstrates how to drive people to embrace your product, company, or vision. These unseen connections shape decisions and hold the key to influencing consumer behavior.
Guided by cutting-edge science and compelling stories from iconic brands like McDonald’s, Lululemon, the New York Yankees, and even Taylor Swift, you’ll discover:
Prepare to decode the science of influence and transform how you drive brand success.