THE DESIGN THINKING APPROACH TO INNOVATION
with Dr. Michael Roberto
May 26, 2022, 11 AM - 2 PM Eastern Time
10 AM - 1 PM Central Time
8 AM - 11 AM Pacific Time
$395 (US) per person
VIRTUAL SESSION (3-HOUR)

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Book by Dr. Michael Roberto
Book by Dr. Michael Roberto

THE DESIGN THINKING APPROACH TO INNOVATION

 
Design thinking is a powerful methodology that many companies are using to develop creative and innovative solutions to very challenging problems. In this seminar, you will engage in a series of hands-on activities to learn about the five-stage design thinking process and to practice the techniques. You will learn about how to conduct empathy-based user research, synthesize insights from your fieldwork, brainstorm creative solutions, prototype effectively, and test your proposed solutions. This workshop will embrace a learning-by-doing approach in which you will work on a mock project with others as you learn about the design thinking process.

DR. MICHAEL ROBERTO

 
Dr. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI, joining the tenured faculty after six years on the faculty at Harvard Business School. He has also has been a Visiting Associate Professor of Management at New York University's Stern School of Business. Dr. Roberto's research focuses on decision making, teamwork, and leadership. He has published three books and has taught and consulted at a number of firms including Mars, Deloitte, Google, Target, Apple, FedEx, Disney, Morgan Stanley, IBM, Wal-Mart, Amica, and Textron.

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WHAT YOU WILL LEARN

 
  • Examine the key principles of design thinking
  • Discover field methods and techniques to develop insights about user needs
  • Practice effective ideation techniques including traditional brainstorming as well as alternative techniques
  • Discuss how to create experiments to test our solutions and provide meaningful feedback

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Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Program Level: Beginner/Intermediate
Advanced Preparation: None
Participants will earn 3.5 CPE credits or 3 PDC credits
 
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For more information regarding refund, complaint and program cancellation policies, please contact our corporate office at 775.322.8222