Most leaders communicate and care but don't connect as they could because they lead with logic when what your audience really wants is the emotional appeal of a story. In Park's invigorating storytelling session, you will learn the foundational narrative framework of the ABT (And, But, Therefore) that hacks through the noise and hooks the primal limbic brain where all of our real buying decisions are being made.
The goal of the program is to transform you from an intuitive to an intentional storyteller using the ABT to help you become an even more confident and compelling communicator.