PRESENT LIKE A PRO: HOW TO HOOK YOUR AUDIENCE IN UNDER 15 SECONDS
with Park Howell
March 02, 2022, 11 AM - 12 PM Eastern Time
10 AM - 11 AM Central Time
8 AM - 9 AM Pacific Time
Complimentary for IMS Members
VIRTUAL SESSION (1-HOUR)

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Book by Park Howell
Book by Park Howell

PRESENT LIKE A PRO: HOW TO HOOK YOUR AUDIENCE IN UNDER 15 SECONDS

 

Most leaders communicate and care but don't connect as they could because they lead with logic when what your audience really wants is the emotional appeal of a story. In Park's invigorating storytelling session, you will learn the foundational narrative framework of the ABT (And, But, Therefore) that hacks through the noise and hooks the primal limbic brain where all of our real buying decisions are being made.

  • Understand the three forces of storytelling: agreement, contradiction and consequence that our cause and effect brain loves
  • .
  • Apply the ABT to your leadership, sales and marketing communications.
  • Focus your long-form communications by finding the singular narrative that quickly connects with your audience.
  • Explore myriad ways to use the ABT in all of your communications.

The goal of the program is to transform you from an intuitive to an intentional storyteller using the ABT to help you become an even more confident and compelling communicator.

PARK HOWELL

 

Park Howell consults, teaches, coaches and speaks internationally helping business leaders excel through the stories they tell. He is a 35+ year branding expert and host of the popular weekly Business of Story show, which is ranked among the top 10% of downloaded podcasts in the world. He is author of Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and co-author of the new book The Narrative Gym for Business.

Park works his business storytelling magic with such brands as The Home Depot, Hilton, The United States Air Force, Dell, Intel, McCormick & Co (The spice people), Cummins (The diesel engine people) and several universities across North America.

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Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Program Level: Beginner/Intermediate
Advanced Preparation: None
 
PLEASE NOTE: All virtual programs are held using the Zoom web application. If you do not have Zoom, or if it is not approved for use in your organization, you can log in using your personal device (tablet or phone). If you would like to test Zoom to be sure it is working on your computer or portable device, you can do so by going to: https://zoom.us/test.
If your organization needs information for whitelisting Zoom you can find it by clicking here.
For more information regarding refund, complaint and program cancellation policies, please contact our corporate office at 775.322.8222