DIGITAL YOU: HOW TO BUILD A REAL PERSONAL BRAND IN THE VIRTUAL WORLD
with William Arruda
August 03, 2023, 11 AM - 12 PM Eastern Time
10 AM - 11 AM Central Time
8 AM - 9 AM Pacific Time
Complimentary for IMS Members
VIRTUAL SESSION (1-HOUR)

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Book by William Arruda
Book by William Arruda

DIGITAL YOU: HOW TO BUILD A REAL PERSONAL BRAND IN THE VIRTUAL WORLD

 

Welcome to the hybrid world of work where in-person and remote work connect. This new world requires that you master personal branding in both real and virtual environments.

The question: How do you deliver a consistent and compelling brand in both in-person and remote interactions with the people you seek to influence? The key is to get clear on the real you, then focus on translating your unique promise of value for remote connections.

Today, digital precedes real. That means, with one click, one tap, one search term, people are forming their impression of you from pixels. To succeed, you need relationship-building skills for the virtual world. That means delivering a powerful digital first impression, growing and nurturing connections online, and making sure that your bits-and-bytes brand doesn’t clash with the flesh-and-bones YOU.

Sound daunting? Not to worry! In this keynote that's based on his latest book, Digital YOU, personal branding guru William Arruda provides an adventure-filled roadmap for unearthing your authentic brand and building a powerful online presence. You’ll learn how to take advantage of all the digital tools available, including social media, video, and Zoom, to amp up your brand and your success.

WILLIAM ARRUDA

 

William Arruda is an entrepreneur, motivational speaker and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including, American Express, BP, Google, Gucci, LinkedIn, Microsoft and Target. William is the CEO (Chief Encouragement Officer) of Reach and co-founder of CareerBlast.TV. A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry.

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Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Program Level: Beginner/Intermediate
Advanced Preparation: None
 
PLEASE NOTE: All virtual programs are held using the Zoom web application. If you do not have Zoom, or if it is not approved for use in your organization, you can log in using your personal device (tablet or phone). If you would like to test Zoom to be sure it is working on your computer or portable device, you can do so by going to: https://zoom.us/test.
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