with Dr. Michael Roberto
May 26, 2022
10 AM - 1 PM Central Time
$395 (US) per person

Book by Dr. Michael Roberto
Book by Dr. Michael Roberto


Design thinking is a powerful methodology that many companies are using to develop creative and innovative solutions to very challenging problems. In this seminar, you will engage in a series of hands-on activities to learn about the five-stage design thinking process and to practice the techniques. You will learn about how to conduct empathy-based user research, synthesize insights from your fieldwork, brainstorm creative solutions, prototype effectively, and test your proposed solutions. This workshop will embrace a learning-by-doing approach in which you will work on a mock project with others as you learn about the design thinking process.


Dr. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI, joining the tenured faculty after six years on the faculty at Harvard Business School. He has also has been a Visiting Associate Professor of Management at New York University's Stern School of Business. Dr. Roberto's research focuses on decision making, teamwork, and leadership. He has published three books and has taught and consulted at a number of firms including Mars, Deloitte, Google, Target, Apple, FedEx, Disney, Morgan Stanley, IBM, Wal-Mart, Amica, and Textron.



  • Examine the key principles of design thinking
  • Discover field methods and techniques to develop insights about user needs
  • Practice effective ideation techniques including traditional brainstorming as well as alternative techniques
  • Discuss how to create experiments to test our solutions and provide meaningful feedback



Introduction to the Design Thinking Methodology

  • We will conduct a fun and engaging team exercise that highlights several of the key principles of the design thinking approach to innovation.

Understanding the User: Field Methods & Techniques

  • We will learn multiple techniques that design thinkers employ to gain empathy with users. Specifically, we will focus on how and why design thinkers do not rely on surveys and focus groups, but instead seek to observe and interview users in their natural environments. We will learn how to conduct field research effectively, and how to develop insights about user needs and desires based on that research.

Generating Innovative Solutions

  • We will practice several different ideation techniques including traditional brainstorming as well as alternative techniques. Through a series of exercises, we will learn why groups sometimes struggle to generate creative solutions, and we will develop some methods for improving the ideation process.

Prototyping and Testing Our Solutions

  • Design thinkers do not analyze and deliberate to discover the best solution. Instead, they let the users decide. They develop simple, low-cost, low-fidelity prototypes, and they use them to garner feedback from users. We will learn how to begin the prototyping process with simple storyboarding, and how to move on to more sophisticated prototypes. We also will discuss how we can create simple experiments to test our solutions.

Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Participants will earn 3.5 CPE credits or 3 PDC credits
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