DESIGN THINKING FOR BUSINESS STRATEGY AND INNOVATION
with Dr. Michael Roberto
May 26, 2022
11 AM - 2 PM Eastern Time
$395 (US) per person
VIRTUAL SESSION (3-HOUR)

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Book by Dr. Michael Roberto
Book by Dr. Michael Roberto

DESIGN THINKING FOR BUSINESS STRATEGY AND INNOVATION

 
Design thinking is a powerful methodology that many companies are using to develop creative and innovative solutions to very challenging problems. In this seminar, you will engage in a series of hands-on activities to learn about the five-stage design thinking process and to practice the techniques. You will learn about how to conduct empathy-based user research, synthesize insights from your fieldwork, brainstorm creative solutions, prototype effectively, and test your proposed solutions. This workshop will embrace a learning-by-doing approach in which you will work on a mock project with others as you learn about the design thinking process.

DR. MICHAEL ROBERTO

 

Dr. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School. He has also been a Visiting Associate Professor of Management at New York University's Stern School of Business.

His research focuses on decision-making, teamwork, and leadership. He has published three books, the latest of which is titled Unlocking Creativity (Wiley, 2019), Why Great Leaders Don't Take Yes For An Answer (2nd edition published in 2013), and Know What You Don't Know (published in 2009). He also has developed three Great Courses lecture series, the best-selling Everest Leadership and Team Simulation, and the award-winning Columbia's Final Mission multi-media case study about the 2003 space shuttle accident.

Dr. Roberto has taught in leadership development programs and consulted at several firms, including Mars, Deloitte, Google, Target, Apple, FedEx, Disney, Morgan Stanley, IBM, Wal-Mart, Amica, and Textron. He's also presented at numerous government organizations, including the FBI, NASA, Joint Special Operations Command, the Air War College, and West Point.

He received an A.B. with honors from Harvard College in 1991. He earned an M.B.A. from Harvard Business School in 1995, graduating as a George F. Baker Scholar. He also received his doctorate from Harvard Business School in 2000.


WHAT YOU WILL LEARN

 
  • Examine the key principles of design thinking
  • Discover field methods and techniques to develop insights about user needs
  • Practice effective ideation techniques including traditional brainstorming as well as alternative techniques
  • Discuss how to create experiments to test our solutions and provide meaningful feedback


TOPICS COVERED

 

Introduction to the Design Thinking Methodology

  • We will conduct a fun and engaging team exercise that highlights several of the key principles of the design thinking approach to innovation.

Understanding the User: Field Methods & Techniques

  • We will learn multiple techniques that design thinkers employ to gain empathy with users. Specifically, we will focus on how and why design thinkers do not rely on surveys and focus groups, but instead seek to observe and interview users in their natural environments. We will learn how to conduct field research effectively, and how to develop insights about user needs and desires based on that research.

Generating Innovative Solutions

  • We will practice several different ideation techniques including traditional brainstorming as well as alternative techniques. Through a series of exercises, we will learn why groups sometimes struggle to generate creative solutions, and we will develop some methods for improving the ideation process.

Prototyping and Testing Our Solutions

  • Design thinkers do not analyze and deliberate to discover the best solution. Instead, they let the users decide. They develop simple, low-cost, low-fidelity prototypes, and they use them to garner feedback from users. We will learn how to begin the prototyping process with simple storyboarding, and how to move on to more sophisticated prototypes. We also will discuss how we can create simple experiments to test our solutions.

Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Participants will earn 3 CPE credits or 3 PDC credits
Field of Study: Personal Development
 
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