BUILDING YOUR PERSONAL BRAND IN THE DIGITAL AGE
with William Arruda
November 19, 2024, 11 AM - 2 PM Eastern Time
10 AM - 1 PM Central Time
8 AM - 11 AM Pacific Time
$395 (US) per person
VIRTUAL SESSION (3-HOUR)

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Book by William Arruda
Book by William Arruda

BUILDING YOUR PERSONAL BRAND IN THE DIGITAL AGE

 

In a single click, tap, or search term, people form their impression of you through pixels. To thrive, you must master relationship-building in this virtual landscape. This involves crafting a compelling digital first impression, leveraging social media, nurturing strong online ties, and deftly navigating the hybrid work scene.

Unveiling your digital brand starts with unveiling the real you. Discover the secrets of an engaging yet thought-provoking three-step process to reveal, express, and amplify your unique personal brand. Once you understand what sets you apart authentically and appealingly, you can begin translating the essence of who you are into your digital brand.

In today's blended work world, digital personal branding takes on a new dimension. Learn innovative strategies to stay relevant, accessible, and valuable, whether you're in the office or forging success from your home workspace.

WILLIAM ARRUDA

 

William Arruda is an entrepreneur, speaker, and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry.

William was named by Global Gurus as the World's #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views.


WHAT YOU WILL LEARN

 
  • Proven ways to uncover, define and grow your personal brand
  • Three innovative ways to stand out and shine by being unapologetically you
  • Discover how to leverage meetings to highlight your expertise, leadership skills, and contributions to the organization.
  • Learn how to create a compelling and professional profile that effectively communicates your personal brand.


TOPICS COVERED

 

Amplifying Success and Happiness at Work by Living Your Personal Brand

  • Defining Your Personal Brand
  • Strategies for Promoting Your Personal Brand in the Workplace
  • Delivering a Powerful First Impression in the Virtual World

Understanding the Importance of First Impressions in Virtual Settings

  • Tips for Virtual Communication and Body Language
  • Giving Yourself the Mandate to Bring Your Unique, Authentic Self to Work
  • Strategies for Expressing Your Authentic Self at Work

Making Your Mark in Meetings - The Most Powerful Place to Build Your Brand

Understanding the Importance of Meetings in Building Your Brand

  • Strategies for Active Participation in Meetings
  • Leveraging Meetings to Showcase Your Expertise and Leadership Skills

Transforming LinkedIn into Your Personal Stage for Influencing and Wowing Stakeholders

  • Optimizing Your LinkedIn Profile
  • Building a Strong Personal Brand on LinkedIn
  • Creating Engaging Content on LinkedIn

Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Participants will earn 3 CPE credits or 3 PDC credits
Field of Study: Personal Development
 
PLEASE NOTE: All virtual programs are held using the Zoom web application. If you do not have Zoom, or if it is not approved for use in your organization, you can log in using your personal device (tablet or phone). If you would like to test Zoom to be sure it is working on your computer or portable device, you can do so by going to: https://zoom.us/test.
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For more information regarding refund, complaint and program cancellation policies click here, or contact our corporate office at 775.322.8222. You may also view our NASBA Statement here.