BUILDING A LEADERSHIP BRAND
with Lida Citroen
November 24, 2020
10 AM - 11 AM Central Time
Complimentary for IMS Members
VIRTUAL SESSION (1-HOUR)

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Book by Lida Citroen
Book by Lida Citroen

BUILDING A LEADERSHIP BRAND

 
The essence of leadership is credibility - something most professionals spend their careers striving to achieve. Today, leaders recognize that to have influence and impact, to lead others, and be credible requires a confident presence, consistent positioning and a clear narrative of who you are and what you stand for. Learn how to build a leadership brand, understand the needs and wants of your target audience, and establishing credibility as a leader in person and online.
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A strong leadership presence and personal brand is essential if you want to stand out. Lida opened my eyes to practical and effective ways in which I can improve these critical skills.
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LIDA CITROEN

 

Lida Citroen is an award-winning personal branding and reputation management expert and author of several best-selling books including Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation and Reputation 360: Creating Power Through Personal Branding.

In her engaging and informative programs, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, Fortune magazine, Bloomberg.com, Forbes.com and numerous other media outlets.

Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Field of Study: Personal Development
 
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