A MASTER CLASS IN STRATEGIC THINKING FOR SENIOR LEADERS
with Dr. David Lei
August 12, 2020, 9:00 AM - 4:00 PM
$475 (US) per person

College Park Marriott Hotel & Conference Center
3501 University Blvd E, Hyattsville, MD 20783
(301) 985-7300

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Book by Dr. David Lei
Book by Dr. David Lei

A MASTER CLASS IN STRATEGIC THINKING FOR SENIOR LEADERS

 
This session will give audience participants a clear look at how to think about crafting a strategy that builds a distinctive competitive advantage. The first part of the session looks at the four essential ingredients of strategy: clear mission and vision, choice of competitive strategy, economic basis of profit, and critical success factors. We then apply these ingredients to sharpen our understanding of 1) customers' needs, 2) competitors' moves, 3) attaining strategic alignment, 4) innovating for the future, and 5) preparing for disruption. A variety of individual and group exercises will encourage participants to actively use these frameworks in a way where they can actually apply their ideas in their workplaces too.

DR. DAVID LEI

 
Dr. David Lei is Associate Professor of Strategy and Entrepreneurship at the Edwin L. Cox School of Business at Southern Methodist University in Dallas, Texas. He has co-authored the book, "Strategic Management: Building and Sustaining Competitive Advantage". He has also consulted with a wide variety of companies in the past 15 years including Fidelity Investments, IBM, Microsoft, Verizon and Texas Instruments.

TOPICS COVERED

 

How well do we understand our customers, existing and future?

  • Customer need for superior offering
  • Customer need for lower priced offering
  • Customer need for risk reduction

Who is the competition?

  • Who is better than us?
  • Who is faster than us?
  • Who is lower-cost than us?
  • Who is smarter than us?

What will be our competitive strategy?

  • Cost leadership
  • Superior quality
  • Fast response
  • Repeat business
What is the best way to grow the business?


What are some game-changers that could disrupt us?


GUIDE TO PARTICIPANT SELECTION

 
Executive
LIMITED APPLICABILITY
Senior Managers
A GOOD FIT IF THE LEVEL OF MATERIAL IS APPROPRIATE
Managers & Emerging Leaders
PRIMARY TARGET AUDIENCE


REGISTER

 
A MASTER CLASS IN STRATEGIC THINKING FOR SENIOR LEADERS
with DR. DAVID LEI

August 12, 2020, 9:00 AM - 4:00 PM
$475 (US) per person
College Park Marriott Hotel & Conference Center
3501 University Blvd E, Hyattsville, MD 20783
(301) 985-7300
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