Session Outline

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Driving Innovation from Within: Strategies for Generating Ideas and Pursuing New Opportunities
with Dr. Kaihan Krippendorff

Date: October 17, 2018
Session Time: 9:00 AM - 4:00 PM

Location Information:
Springfield Country Club
400 West Sproul Rd., Springfield, PA 19064
(610) 690-7600
Session Description
In this seminar, Dr. Krippendorff outlines how to overcome seven key barriers to driving innovation from inside of large corporations. Based on his upcoming book Change the World without Quitting your Job, his latest research involving more than 120 interviews with internal innovators, experts, and CEOs, and his analysis of the most transformative innovations of the last three decades, Dr. Krippendorff lays out a set of practical tools and frameworks for navigating the innovation journey. These include knowing what kinds of ideas your organization needs, navigating politics, securing funding, and scaling your idea. He draws from real-life examples like the evolution of the personal computer, Nike's launch of the FuelBand, and the team who convinced Microsoft to launch the Xbox.

Dr. Kaihan Krippendorff is a strategist, speaker, consultant, and best-selling author of four books, most recently Outthink the Competition (John Wiley, 2012). A former consultant with McKinsey & Company, he now writes one of the most popular blogs on, “Outthinkers”, and is recognized expert on innovation, strategy, and creativity, appearing in key business media outlets including Fox Business, National Public Radio, Bloomberg Businessweek, Bloomberg Radio, and more.He has trained over 6,000 executives and entrepreneurs in his unique strategy approach, The Outthinker Process ®, and works with the leadership teams of a growing number of leading corporations including Microsoft, VMWare, Aetna, Johnson & Johnson, Citibank, L’Oreal, United Technologies, Kraft, and Experian to design innovative business strategies that produce new revenue, profits, and market share.A sought after keynote speaker, he is also a regular lecturer for Wharton Executive Education and for Harvard Business School Press as well as a guest faculty member for select business schools through the US and Latin America..
Time Allocation - Topics
10%         The barriers to internal innovation
  • Challenging the “entrepreneurial myth” 
  • The path of history’s most transformative innovations 
  • The most common frustrations and internal barriers to driving innovation 
10%         Knowing where to look
  • How to identify your company’s strategic orientation 
  • Understanding your organization’s mission, vision, and strategy 
  • Reading your culture 
10%         Unearthing an unmet need
  • Getting out of the office 
  • Connecting with users/customers 
  • Recognizing a big opportunity 
20%         Rapidly designing your solutions
  • Applying agile approaches inside non-agile organizations 
  • Six steps to run a rapid experiment 
  • Maximizing leaning while minimizing investment 
15%         Engineering your business model
  • Eight elements of your business model 
  • Understanding what you can change and what you must retain 
  • Designing a holistic business model that will disrupt your market without disrupting your organization 
15%         Political acumen: building a groundswell of support
  • Viewing politics as a design challenge rather than an obstacle 
  • Your political “adoption curve” 
  • Stakeholder analysis 
  • Defining your contact strategy 
  • Managing the messaging 

15%         Scaling your idea
  • The keys to scaling an idea from inside 
  • Clarifying your purpose 
  • Building the right team 
  • Securing investment 
  • Reducing organizational friction 

5%         Recap and Q&A
Guide to Participant Selection
1 indicates primary target audience.
2 indicates a good fit if the level of material is appropriate.
3 indicates (in the opinion of the institute and the faculty) very limited applicability.
Senior Executive
(Pres, Exec & Sr VP)
(VP & Gen'l Mgr)
Senior Managers
(Div & Reg. Mgrs)
Middle Managers
& Superintendents
Adaptability, Creativeness, Initiative
Problem Identification, Selecting and Organizing Information, Analysis, Evaluating Alternative Solutions, Developing Specific Plans
Decision Making, Coordination, Results Analysis

Introductory    Intermediate    Advanced
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