Session Outline

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Business Strategy: Building and Sustaining Competitive Advantage
with Prof. Michael Roberto

Date: October 25, 2017
Session Time: 9:00 AM - 4:00 PM

Location Information:
Springfield Country Club
400 West Sproul Rd., Springfield, PA 19064
(610) 690-7600
Session Description
To build and sustain competitive advantage, companies have to understand their competitive environment. They must be able to assess the forces that shape profitability in their industry, and they have to recognize the threats and opportunities in that environment. Moreover, building a sustainable advantage requires the establishment of a distinctive competitive position in the marketplace. We will examine the attributes of an effective strategy, as well as the typical characteristics of flawed and unsuccessful strategies. This seminar will offer key insights that enable you to view your company’s strategy and your competitor’s behavior in a whole new light. Moreover, it will provide important frameworks that can help you make decisions at all levels that build and enhance your firm’s competitive advantage. Through many case studies, you will see examples of firms that have succeeded, and others that have failed… providing key lessons for you and your organization.

Prof. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI, where he teaches leadership, managerial decision-making, and business strategy. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School. He has also has been a Visiting Associate Professor of Management at New York University`s Stern School of Business. Professor Roberto`s research focuses on strategic decision-making processes and senior management teams. More recently, he has studied why catastrophic group or organizational failures happen, such as the Columbia Space Shuttle accident and the 1996 Mount Everest tragedy. Professor Roberto`s research has earned several major awards. His 2004 article, "Strategic decision-making processes: Beyond the efficiency-consensus tradeoff," was selected by Emerald Management Reviews as one of the top 50 management articles of 2004. His book, Why Great Leaders Don`t Take Yes For An Answer, was named one of the top 10 business books of 2005 by The Globe and Mail. His multimedia case study about the 2003 space shuttle accident, titled Columbia`s Final Mission, earned the software industry`s prestigious Codie Award in 2006 for Best Postsecondary Education Curriculum Solution. 
Time Allocation - Topics
Guide to Participant Selection
1 indicates primary target audience.
2 indicates a good fit if the level of material is appropriate.
3 indicates (in the opinion of the institute and the faculty) very limited applicability.
Senior Executive
(Pres, Exec & Sr VP)
(VP & Gen'l Mgr)
Senior Managers
(Div & Reg. Mgrs)
Middle Managers
& Superintendents
Communication, Creativeness, Decisiveness, Interpersonal Relations, Judgment
Problem Identification, Selecting and Organizing Information, Analysis, Evaluating Alternative Solutions
Coordination, Decision Making, Follow Up, Results Analysis

Introductory    Intermediate    Advanced
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