Session Time: 9:00 AM - 4:00 PM
The Fairlane Club
5000 Fairlane Woods Dr., Dearborn, MI 48126
Dr. David Lei is Associate Professor of Strategy and Entrepreneurship at the Edwin L. Cox School of Business at Southern Methodist University in Dallas, Texas. He has taught classes on competitive strategy, strategic alliances, innovation, managing in high-technology industries and organization design to a variety of participants across different MBA programs and executive education seminars.
Dr. Lei is the author or co-author of over forty articles on strategy and organizational issues that have been published in major academic and practitioner journals, where his most recent research has examined how firms respond to new technological and competitive developments in high-technology industries. He is also the co-author of Strategic Management: Building and Sustaining Competitive Advantage (West Publishing). He has consulted with a wide variety of different companies in the high technology and financial services industries over the past fifteen years, including Caltex, Corning, DSC Communications, Fidelity Investments, IBM, Lennox International, Microsoft, The Sabre Group, Texas Instruments and Verizon Communications. Dr. Lei has received numerous teaching and research awards at SMU. He received his master’s and doctorate degrees in business from Columbia University.
- Customer need for superior offering
- Customer need for lower priced offering
- Customer need for risk reduction
20% Who is the competition?
- Who is better than us?
- Who is faster than us?
- Who is lower-cost than us?
- Who is smarter than us?
20% What will be our competitive strategy?
- Cost leadership
- Superior quality
- Fast response
- Repeat business
20% What are some game-changers that could disrupt us?
(Pres, Exec & Sr VP)
(VP & Gen'l Mgr)
(Div & Reg. Mgrs)
Problem Identification, Problem Definition, Analysis, Organizing Information, Evaluation of Alternative Solutions
Coordination, Decision-Making, Direction
Creativeness, Initiative, Adaptability, Flexibility