Session Outline

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The Leader's Protocol®: Bringing Out the Best in Every Employee
with Don Brown

Date: January 24, 2018
Session Time: 9:00 AM - 4:00 PM

Location Information:
The Fairlane Club
5000 Fairlane Woods Dr., Dearborn, MI 48126
(313) 336-4400
Session Description
This session explores how to leverage the untapped asset that’s already on your payroll! Participants will learn to identify and target the “core” of their team; discover what the “silent majority” of their workforce actually wants; create a personal, actionable engagement plan for every employee; and master the protocol and techniques required to develop the capacity of “Solid Citizens”. By surveying more than 6,000 workers around the world, Mr. Don Brown has identified what to stop, start and continue doing to increase your return-on-leadership. Get ready for honest – and sometimes shocking discoveries. While the findings may astound you, the simple truths will strengthen you exponentially!

Mr. Don Brown is the developer of The Leader’s Daily and author of Bring Out the Best in Every Employee (McGraw-Hill 2012), What Got You Here Won’t Get You There–in Sales (McGraw-Hill 2011) and Situational Service® - Customer Care for the Practitioner. Mr. Brown has spent 30 years ‘helping people with people’ for the likes of Fifth Third Bank, Anheuser-Busch, Ford Motor Company, Sykes Enterprises, Harley-Davidson Motor Company, Jaguar Cars, Hilton Hotels, and many, many more. Mr. Brown cherishes his work and mentorship under Paul Hersey and Marshall Goldsmith as the solid foundation of his success. He also takes great pride in his long-standing customer relationships, some running over 20 years! He earned an Honors Degree from Michigan State University in foreign languages, a Masters in Management with Dr. Hersey at California American University and now enjoys guest faculty status for Pepperdine University’s Graziado School of Business and Management. Having lived and studied at the University of Seville in Spain, Mr. Brown works regularly in English and Spanish in Europe and Latin America. He lives in Ann Arbor, Michigan.




Time Allocation - Topics

15% A New Millennium: No-Normal Leadership

  • Game Changers
  • External Combustion
  • Return on Leadership

15% The Rules of Engagement

  • Connectivity and Productivity
  • The Impact of Inertia
  • Engaging Self and Other

25% What Do You Want Me to Know…and Do?

  • If You Could Tell Me ‘Just One Thing’
  • One Thing to Stop-Start-Continue
  • Simple Truths About Leading

15% Leading at the Top of the Curve

  • Freeing Up Capacity: No-Normal Distribution
  • Identifying The Core of the Team
  • Motivation and Movement

20% The Leader’s Protocol

  • Communication – Feedback – Autonomy
  • The Number 1 No-Normal Leadership Competency
  • Growing Your Capacity

10% Finding the Energy to Lead

  • Full-Service Leadership
  • The RISH Formula: Ritual – Interaction – Service – Health
Guide to Participant Selection
1 indicates primary target audience.
2 indicates a good fit if the level of material is appropriate.
3 indicates (in the opinion of the institute and the faculty) very limited applicability.
Senior Executive
(Pres, Exec & Sr VP)
(VP & Gen'l Mgr)
Senior Managers
(Div & Reg. Mgrs)
Middle Managers
& Superintendents
Problem Identification, Selecting and Organizing Information, Analysis, Evaluating Alternative Solutions, Developing Specific Plans, Determining Required Resources
Decision Making, Coordination, Guidance, Discipline, Results Analysis, Evaluation
Communication, Decisiveness, Judgment, Performance Standards

Introductory    Intermediate    Advanced
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