A MASTER CLASS IN STRATEGIC THINKING FOR SENIOR LEADERS
with Dr. David Lei
March 21, 2019, 9:00 AM - 4:00 PM
$475 (US) per person
Holiday Inn Crowne Plaza
2712 Southwest Freeway Houston, TX 77098
713-523-8448

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Book by Dr. David Lei
Book by Dr. David Lei

A MASTER CLASS IN STRATEGIC THINKING FOR SENIOR LEADERS

 
This session will give audience participants a clear look at how to think about crafting a strategy that builds a distinctive competitive advantage. The first part of the session looks at the four essential ingredients of strategy: clear mission and vision, choice of competitive strategy, economic basis of profit, and critical success factors. We then apply these ingredients to sharpen our understanding of 1) customers' needs, 2) competitors' moves, 3) attaining strategic alignment, 4) innovating for the future, and 5) preparing for disruption. A variety of individual and group exercises will encourage participants to actively use these frameworks in a way where they can actually apply their ideas in their workplaces too.

DR. DAVID LEI

 
Dr. David Lei is Associate Professor of Strategy and Entrepreneurship at the Edwin L. Cox School of Business at Southern Methodist University in Dallas, Texas. He has taught classes on competitive strategy, strategic alliances, innovation, managing in high-technology industries and organization design to a variety of participants across different MBA programs and executive education seminars.

Dr. Lei is the author or co-author of over forty articles on strategy and organizational issues that have been published in major academic and practitioner journals, where his most recent research has examined how firms respond to new technological and competitive developments in high-technology industries. He is also the co-author of Strategic Management: Building and Sustaining Competitive Advantage (West Publishing). He has consulted with a wide variety of different companies in the high technology and financial services industries over the past fifteen years, including Caltex, Corning, DSC Communications, Fidelity Investments, IBM, Lennox International, Microsoft, The Sabre Group, Texas Instruments and Verizon Communications. Dr. Lei has received numerous teaching and research awards at SMU. He received his master's and doctorate degrees in business from Columbia University.


WHAT YOU WILL LEARN

 
  • Understand the most essential elements of business strategy.
  • Every business, every organization, every person faces disruption. What will you do about it?. Disruption > Denial > Delay > Death??
  • IDENTIFYING YOUR COMPETITIVE STRATEGY
  • digital strategy for your business.
  • WHAT ARE SOME GAME-CHANGERS THAT COULD DISRUPT US


TOPICS COVERED

 

How well do we understand our customers, existing and future?

  • Customer need for superior offering
  • Customer need for lower priced offering
  • Customer need for risk reduction

Who is the competition?

  • Who is better than us?
  • Who is faster than us?
  • Who is lower-cost than us?
  • Who is smarter than us?

What will be our competitive strategy?

  • Cost leadership
  • Superior quality
  • Fast response
  • Repeat business
What is the best way to grow the business?


What are some game-changers that could disrupt us?


GUIDE TO PARTICIPANT SELECTION

 
Senior Leaders
PRIMARY TARGET AUDIENCE
Mid-Level-Leaders
PRIMARY TARGET AUDIENCE
Emerging Leaders and Functional Experts
APPLICABLE IF IT MATCHES A DEVELOPMENT NEED


Program Level: Beginner/Intermediate
Delivery Method: Group Internet Based (Zoom platform)
Prerequisites: None
Advanced Preparation: None
Participants will earn 3 CPE credits or 3 PDC credits
Field of Study: Personal Development
 
PLEASE NOTE: All virtual programs are held using the Zoom web application. If you do not have Zoom, or if it is not approved for use in your organization, you can log in using your personal device (tablet or phone). If you would like to test Zoom to be sure it is working on your computer or portable device, you can do so by going to: https://zoom.us/test.
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For more information regarding refund, complaint and program cancellation policies click here, or contact our corporate office at 775.322.8222. You may also view our NASBA Statement here.